Coca Cola

twist. text. play to win!

1. How does it work?

Participating is easy! Find your cap code under the cap of any specially marked 20-ounce, 24-ounce or 1 liter Coca-Cola® product. Use a cell phone or a two-way text-messaging capable device to text your cap code to – 844778 for a chance to win Money, Movies, Music and More (see website for all prizes). Message & Data Rates May Apply. Reply HELP for help or visit coke.com/utc for more details. The TWIST. TEXT. Play to Win . Instant Win Game (the "Instant Win Game") works on Alltel, AT&T, Boost, Nextel, Sprint, T-Mobile®, US Cellular® and Verizon Wireless.

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2. Who can participate?

The Instant Win Game is open only to legal residents of the 50 United States (and Washington D.C.) who are 13 years of age and older at the time of entry. Void where prohibited.

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3. When does the Instant Win Game start and end?

The Instant Win Game will begin on September 1, 2012 at 12 am Eastern Time ("ET") and will end on December 31, 2012 at 11:59 pm ET.

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4. How do you participate in the Sweepstakes?

When you text your cap code into 844778 you are automatically entered into the Sweepstakes. Nothing more is required for your chance to win one of four grand prizes!

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5. When does the Sweepstakes start and end? When will the drawings be held?

Sweepstakes begins on September 1, 2012 at 12:00 am ET and ends October 30, 2012 at 11:50 am ET. Administrator will randomly select the potential AMA Sweepstakes winners on or around October 1, 2012 and will randomly select the potential "The Twilight Saga: Breaking Dawn – Part 2" Grand Prize Sweepstakes winners on or around October 31, 2012, from all eligible entries received during the applicable Sweepstakes Period. Non-winning entries will carry over into subsequent drawings.

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6. Do I need to register to play?

If you play via Alternative Method of Entry, you will be required to register your email address to play, win and claim the prize. Each potential winner is required to create an Account at coke.com/utc to redeem his/her Prize Code and/or receive his/her movie tickets or Universal Music Downloads.

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7. How will I know if I am a winner of the Instant Win Game?

Once you have played via either method, you will be notified if you are a potential winner either by text message (if you entered via cell phone or other device) or directly on screen (if you entered via Alternate Method of Entry). If you enter via a cell phone and receive a potential winning message, the digital prize code will be delivered to the email address you entered when you entered your cap code to play the Instant Win Game. If you entered online via the Alternate Method of Entry, you will be notified on screen and through email. SMS players must enter the prize code within 30 days of the potential win date or the code will expire and the prize will be forfeited.

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8. How will I know if I am a winner of the Sweepstakes?

The potential winners will be notified by the Administrator of the Sweepstakes. Each potential Grand Prize winner (or parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return to Administrator, within 5 days of the date notice or attempted notice is sent, a Declaration of Compliance, Liability and Publicity Release ("Declaration"), except where prohibited, in order to claim his/her prize and to fulfill any such other requirements as determined by Administrator. If any potential winner cannot be contacted, or fails to sign and return the Declaration (applicable for Grand Prizes only) within the required time period, or if a prize is returned as undeliverable, he/she forfeits the prize.

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9. How will my information be used?

Your information collected online will be used according to the Privacy Policy at www.coke.com.

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10. Do I have to buy a Coke to play?

No purchase is required. If you want to play the Instant Win Game without purchasing a specially marked Coca-Cola® product or without using a cell phone or device, you may use the Alternate Method of Entry. Please see the Official Rules at coke.com/utc and see section 5(b) for full details.

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Prize Questions

11. How do I claim my prize?

If you enter via text-messaging and receive a potential winning message, please check your email within 24 hours to receive your digital prize code ("Prize Code") and specific prize redemption instructions. If you entered via AMOE and received a winning message, you will receive on-screen instructions and an email with prizing details. Please note, the Hollywood Movie Money prize must be claimed directly through the www.coke.com/utc.

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12. Does my digital prize code expire?

Yes. Prize codes must be redeemed at www.coke.com/utc 30 days from the date you won the prize. Please check your prize code email to see the date by which you must enter your prize code on www.coke.com.

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13. Is there a limit to the number or prizes I can win during the promotional period?

Yes. 2 Instant Win Game Prizes per person per day and up to a total of 5 Instant Win Game Prizes per household during the Instant Win Game Period.

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14. What happens if I exceed the win limit for my household?

You will be notified via email that your win was deemed as ineligible with the specific reason that your win was deemed ineligible. If you have questions regarding your eligibility you may contact Consumer Care at (800) 866-352-5464.

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15. How long will it take for me to get my prize?

Once your entry information has been verified, it may take up to 8-10 weeks to receive your prize, depending on what you've won.

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16. What are the prizes?

Every ten minutes, someone could win a Coca-Cola® Arctic Home-branded snowboard, "The Twilight Saga: Breaking Dawn – Part 2" Hoodie and T-Shirt with "The Twilight Saga: Breaking Dawn –Part 2" Crest and Wolf Pack Tattoo, A Polar Bear Ski Cap and T-Shirt, 2 Quantum Loyalty movie passes, A $20 Coca-Cola Visa® Pre-Paid Card, 10 Universal Music Downloads, awarded as a prize code valid for 10 downloads.

Grand Prizes awarded via Sweepstakes: 2 AMERICAN MUSIC AWARDS® (THE "AMA" GRAND PRIZES (FOR SWEEPSTAKES ENTRIES DURING THE AMA SWEEPSTAKES PERIOD): A trip package for winner and a guest to Los Angeles, CA for the American Music Awards® on November 18, 2012. Prize package consists of round trip, coach-class air transportation for 2 from a major airport near winner's home (determined by Sponsor in its sole discretion); round trip transportation between airport and hotel; 3 nights' accommodations at Sponsor's choice of hotel (single room, double occupancy); and 2 tickets to the AMA.

2-"THE TWILIGHT SAGA: BREAKING DAWN – PART 2" GRAND PRIZES (FOR SWEEPSTAKES ENTRIES DURING "THE TWILIGHT SAGA: BREAKING DAWN – PART 2" SWEEPSTAKES PERIOD): "The Twilight Saga: Breaking Dawn – Part 2" GRAND PRIZES (FOR SWEEPSTAKES ENTRIES DURING THE BREAKING DAWN SWEEPSTAKES PERIOD): "The Twilight Saga: Breaking Dawn - Part 2" movie screening package for the winner and 24 guests. Package includes transportation from a centralized location to and from the theater, a total of 25 tickets and concession spending money for the winner and winner’s guests.

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Cap Codes/My Coke Rewards Questions

17. Where can I find cap codes?

Find your cap code under the cap of any specially marked 20 ounce or 24 ounce Coca-Cola® product. Only cap codes from specially marked packages of Coca-Cola® will work. Cap codes from other products of The Coca-Cola Company will not work with the 2012 Instant Win Game.

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18. My cap code is illegible or invalid. What do I do?

Check your cap closely. Remember, ONLY cap codes from specially marked packages will work for this program. Contact Coca-Cola Consumer Care at (800) 866-352-5464.

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19. How many codes can I enter per day?

You may play the Instant Win Game 2 times per day regardless of how you decide to play.

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20. Is the Instant Win Game a part of My Coke Rewards?

No, the Instant Win Game is separate from the My Coke Rewards ("MCR") loyalty program. However, you can also use the Instant Win Game short code to get 3 MCR points if your cell phone is linked with the MCR loyalty program.

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21. How do I get my MCR points for this cap code?

It depends. If your cell phone is already registered with MCR, then you'll automatically receive 3 MCR points in your MCR account. If your phone is not linked, then you have 3 days to go online and become a member and/or link your phone. Once your phone is linked to your MCR account, 3 MCR points will be credited to your account. For more information on MCR, please go to www.mycokerewards.com.

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22. Will my Sprite® cap code work?

No. Remember, only cap codes from specially marked packages of Coca-Cola® will work for the Instant Win Game. If you want to participate in the Sprite Instant Rewards program, go to www.sprite.com for more information.

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Mobile Questions

23. How many SMS text messages will I receive from Coke?

That depends. You will be asked if you want to opt-in to receiving text message alerts from Coke in the first text message that you receive. You may receive 1-2 informational text message alerts per month from the time and date you enter the Instant Win Game through December 31, 2012, unless you opt-out from receiving alerts by following the designated process. If you wish to stop receiving informational text message alerts, text STOP to 844778 to end or text HELP to 844778 for more information.

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24. What cell phone or wireless providers are participating?

The Instant Win Game works on Alltel, AT&T, Boost, Nextel, Sprint, T-Mobile®, US Cellular® and Verizon Wireless mobile devices.

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25. Is a cell phone required to participate?

No. You can enter the Instant Win Game without using a cell phone or device. Please see the 'Do I Have to Make A Purchase to Play' section above or the Official Rules on www.coke.com/utc for instructions on how to enter without using a cell phone or device.

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26. Do you have plans to add more carriers?

No, not at this time. However, you can enter the Instant Win Game without using a cell phone or device. Please see the 'Do I Have to Make A Purchase to Play' section above or the Official Rules for instructions on how to enter without using a cell phone or device.

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